Design System

Salon Poster

Theatrical, public-facing, typographic, and event-driven.

Salon Poster design system — hero preview

What is Salon Poster for?

A public-facing poster language shaped by Belle Epoque announcements, theater bills, cabaret graphics, and early advertising.

Use Salon Poster when a website needs to feel Dramatic, Typographic, Illustrative and Event-driven while still supporting practical pages for Events, Performers, Venues, Campaign launches and Cultural programs. The system is designed for real commercial surfaces: reusable components, page sections, templates, prompt-tracked imagery, and documentation.

Primary package: @vui/design-salon-poster · Route: /design-systems/salon-poster

Character traits

  • Dramatic
  • Typographic
  • Illustrative
  • Event-driven

Best uses

  • Events
  • Performers
  • Venues
  • Campaign launches
  • Cultural programs

Visual language and examples

Visual language

  • Catalogue hero and cultural venue preview.

Examples

  • Catalogue previewA compact preview card for the design-system index.

Reference library

Salon Poster translates Belle Epoque posters, cabaret advertising, theatre bills, and color lithography into campaign pages where image, title, and logistics are immediately readable.

Research links

Representative artists

  • Jules CheretLithographer and poster designer · 1860s-1920s. Use for bright public advertising, hand-lettered energy, and entertainment-poster composition.
  • Henri de Toulouse-LautrecPainter, printmaker, and poster artist · 1890s. Use for performer identity, flattened color, cropping, silhouettes, and nightlife hierarchy.
  • Alphonse MuchaPoster artist and decorative designer · 1890s-1930s. Use for decorative panel posters and commercial art with memorable public identity.
  • Theophile-Alexandre SteinlenIllustrator and poster artist · 1890s-1910s. Use for iconic cabaret reduction, strong silhouette, and atmospheric animal/venue identity.
  • Camille Stefani, pl. 93Jules Cheret, 1890s. A reference for Belle Epoque advertising with figure, lettering, and public announcement energy.
  • Divan JaponaisHenri de Toulouse-Lautrec, 1892-1893. A reference for cropped composition, celebrity-like performer framing, and flat poster color.
  • Art PostersAlphonse Mucha, 1895-1900 focus. A reference for decorative commercial panels that become reusable campaign atmosphere.
  • Poster for the tour of Le Chat NoirTheophile-Alexandre Steinlen, 1896. A reference for an instantly legible mascot, venue identity, and two-color poster strength.

Implementation primitives

  • Poster-scale display type
  • Strong title blocks
  • Ornamental section headers
  • Framed hero compositions
  • Ticket and bill motifs

NPM package

Import from @vui/design-salon-poster.

Need package-specific docs and tokens? Use the package entrypoint in @vui/design-salon-poster.

Generated visual library

Visual notebook for Salon Poster

A working notebook of scenes, page plates, component specimens, material swatches, and reusable parts. Each group is placed by how it would be used in a real website, not by file count.

catalogue hero and cultural venue template preview
Opening platecatalogue hero and cultural venue template previewShowcase Image
  1. 8Showcase scenesRead these as the destination: the business surface that proves the style can hold real hospitality, retail, or cultural content.
  2. 5Template previewsThese plates show page rhythm. The notebook keeps them larger so hierarchy, repeated sections, and commercial structure are legible.
  3. 5Component detailsComponents are the specimen drawer: controls, badges, plaques, labels, and navigation fragments that can be reused without turning into decoration.
  4. 5Material texturesTextures are not hero art. They sit like material swatches: quiet, repeatable, and close enough to judge surface quality.
  5. 25Cutouts and decoratorsDecorators are parts, not thumbnails. Corners, dividers, seals, tabs, and frames are placed by job so their use in a composition is easier to understand.
  6. 3Campaign platesCampaign pieces behave like public posters and launch cards: more theatrical, more vertical, and separated from reusable component parts.
  7. 2Responsive previewsResponsive previews are proof notes. They are grouped as device evidence rather than treated as another decorative image.
  8. 1Moodboard platesMoodboard plates summarize the period vocabulary: materials, type, color, and framing logic in one reference sheet.
8 specimens

Showcase scenes

Read these as the destination: the business surface that proves the style can hold real hospitality, retail, or cultural content.

Finished business scenes and hero imagery that show the design system in commercial context.

Why it exists
These scenes prove the style can carry a real service, product, or venue without becoming loose decoration.
Feeling
Immediate, inhabitable, and commercial: the visitor should feel the business could launch from this surface.
Role
Showcase scenes
Count
8
catalogue hero and cultural venue template preview
Showcase Imagecatalogue hero and cultural venue template preview
event and campaign template preview
event and campaign template previewShowcase Image
Theatre cafe restaurant launch scene for Belle Epoque Menu Card catalogue, landing, and gallery surfaces
Theatre cafe restaurant launch scene for Belle Epoque Menu Card catalogue, landing, and gallery surfacesBusiness Scene
5 more prompt-tracked specimens
  • Reservation counter scene for theatre cafe and supper menu campaign pagesBusiness Scene
  • Restaurant menu launch table scene for website hero and story sectionsBusiness Scene
  • Public-facing theatre cafe exterior display for campaign and responsive catalogue imageryBusiness Scene
  • Supper club bar scene for Belle Epoque hospitality templatesBusiness Scene
  • Kitchen pass and menu-card production scene for restaurant workflow sectionsBusiness Scene
5 specimens

Template previews

These plates show page rhythm. The notebook keeps them larger so hierarchy, repeated sections, and commercial structure are legible.

Full-page and saleable template compositions for evaluating page structure and visual rhythm.

Why it exists
These previews explain how the style becomes a complete page system with repeated sections and hierarchy.
Feeling
Ordered and evaluative: the page rhythm should feel clear enough for pricing, booking, browsing, or inquiry.
Role
Template previews
Count
5
Full landing page template preview for theatre cafe supper menu campaign kit
Template PreviewFull landing page template preview for theatre cafe supper menu campaign kit
Restaurant menu-card detail page template preview for saleable kit gallery
Restaurant menu-card detail page template preview for saleable kit galleryTemplate Preview
Event supper landing page preview for public campaign surfaces
Event supper landing page preview for public campaign surfacesTemplate Preview
2 more prompt-tracked specimens
  • Mobile-first restaurant campaign template preview for responsive gallery usageTemplate Preview
  • Dessert supper menu campaign website preview for restaurant and event templatesTemplate Preview
5 specimens

Component details

Components are the specimen drawer: controls, badges, plaques, labels, and navigation fragments that can be reused without turning into decoration.

Closeups of buttons, labels, menus, plaques, cards, and other interface parts.

Why it exists
These specimens show how the period becomes interface decisions at button, label, card, and navigation scale.
Feeling
Precise and reusable: each part should feel like it belongs in a kit, not like a pasted ornament.
Role
Component details
Count
5
Component sheet for menu-card buttons, tickets, dividers, and framed placeholders
Component DetailComponent sheet for menu-card buttons, tickets, dividers, and framed placeholders
Reservation module close-up for theatre cafe booking components
Reservation module close-up for theatre cafe booking componentsComponent Detail
Menu course component close-up for restaurant course modules
Menu course component close-up for restaurant course modulesComponent Detail
Call-to-action and ticket control detail for reservation surfaces
Call-to-action and ticket control detail for reservation surfacesComponent Detail
1 more prompt-tracked specimens
  • Venue gallery and campaign-card component details for theatre restaurant pagesComponent Detail
5 specimens

Material textures

Textures are not hero art. They sit like material swatches: quiet, repeatable, and close enough to judge surface quality.

Reusable paper, lacquer, label stock, grid, linework, and surface treatments.

Why it exists
These materials hold the sensory layer behind the system so surfaces stay consistent across sections.
Feeling
Tactile but restrained: texture should support reading and atmosphere without becoming the main event.
Role
Material textures
Count
5
poster paper and announcement panel texture
Package partposter paper and announcement panel texture
Warm ivory poster-paper texture for Belle Epoque Menu Card backgrounds
Warm ivory poster-paper texture for Belle Epoque Menu Card backgroundsMaterial Texture
Red lithographic ink texture for poster bands and menu-card accents
Red lithographic ink texture for poster bands and menu-card accentsMaterial Texture
2 more prompt-tracked specimens
  • Black lithographic ink texture for borders and theatre-bill panelsMaterial Texture
  • Subtle course-divider ornament texture for menu-card backgrounds and panelsMaterial Texture
25 specimens

Cutouts and decorators

Decorators are parts, not thumbnails. Corners, dividers, seals, tabs, and frames are placed by job so their use in a composition is easier to understand.

Transparent ornaments, frames, labels, branches, seals, markers, and reusable object accents.

Why it exists
These parts give designers reusable accents that can sit around real text, images, and controls.
Feeling
Decorative with discipline: the object should add period character while leaving live content in control.
Role
Cutouts and decorators
Count
25
reusable ticket badge and event accent
Transparent Cutout Sourcereusable ticket badge and event accent
Salon Poster ticket rosette label for event cards
Salon Poster ticket rosette label for event cardsTransparent Decorator
Salon Poster announcement band for campaign headings
Salon Poster announcement band for campaign headingsTransparent Decorator
Salon Poster theatre medallion ornament
Salon Poster theatre medallion ornamentTransparent Decorator
Salon Poster billboard ribbon for campaign CTAs and announcement headers
Salon Poster billboard ribbon for campaign CTAs and announcement headersTransparent Decorator
20 more prompt-tracked specimens
  • Salon Poster cabaret ticket stub for event cards and pricing panelsTransparent Decorator
  • Salon Poster theatre program seal for campaign sections and artist cardsTransparent Decorator
  • Reusable isolated theatrical ticket badge for Belle Epoque Menu Card pages, previews, and UI compositionsCutout Ornament
  • Reusable isolated ticket-badge ornament for Belle Epoque Menu Card pages, previews, and UI compositionsCutout Ornament
  • Reusable isolated menu seal ornament for Belle Epoque Menu Card pages, previews, and UI compositionsCutout Ornament
  • Reusable isolated announcement-band ornament for Belle Epoque Menu Card pages, previews, and UI compositionsCutout Ornament
  • Belle Epoque course divider for menu launches, theatre cafe cards, and event supper sectionsCutout Ornament
  • Ticket-corner ornament for poster menus, campaign cards, and theatrical offer modulesCutout Ornament
  • Menu header band for restaurant menu launches and theatre cafe hero sectionsCutout Ornament
  • Price rosette for supper offers, menu price highlights, and campaign modulesCutout Ornament
  • Supper ticket stub for event booking rows, menu reservations, and limited-time offersCutout Ornament
  • Vertical course marker for chaptering restaurant menus and supper event cardsCutout Ornament
  • Announcement plaque for restaurant menu launches, supper campaigns, and theatre cafe headersCutout Ornament
  • Reservation badge for event supper booking CTAs, limited offers, and menu highlightsCutout Ornament
  • Course tab for restaurant course sections, supper cards, and menu chapteringCutout Ornament
  • Theatre corner for poster menu cards, campaign panels, and event supper framesCutout Ornament
  • Supper rosette for restaurant menu sections, supper highlights, and event dining cardsCutout Ornament
  • Course ribbon for restaurant course dividers, supper cards, and announcement bandsCutout Ornament
  • Ticket frame for supper tickets, theatre cafe panels, poster menu cards, and campaign framesCutout Ornament
  • Dining seal for menu launch cards, reservation modules, and theatrical supper badgesCutout Ornament
3 specimens

Campaign plates

Campaign pieces behave like public posters and launch cards: more theatrical, more vertical, and separated from reusable component parts.

Posters, launch images, menu cards, announcement surfaces, and social campaign material.

Why it exists
These pieces test whether the style can handle announcements, offers, launches, and seasonal messages.
Feeling
Public and promotional: louder than components, but still visibly tied to the same design system.
Role
Campaign plates
Count
3
Vertical campaign poster image for theatre supper menu launch marketing surfaces
Campaign plateVertical campaign poster image for theatre supper menu launch marketing surfaces
Square social launch card for theatre cafe menu campaign
Square social launch card for theatre cafe menu campaignCampaign plate
Horizontal announcement banner for restaurant menu-card launch pages
Horizontal announcement banner for restaurant menu-card launch pagesCampaign plate
2 specimens

Responsive previews

Responsive previews are proof notes. They are grouped as device evidence rather than treated as another decorative image.

Mobile, tablet, and device previews that prove the design language works across viewports.

Why it exists
These previews prove the system can move from desktop atmosphere into practical mobile evaluation.
Feeling
Stable and reassuring: identity should survive the smaller frame without losing hierarchy.
Role
Responsive previews
Count
2
Desktop and mobile responsive preview for theatre cafe menu campaign kit
Responsive PreviewDesktop and mobile responsive preview for theatre cafe menu campaign kit
Tablet and phone responsive booking-flow preview for menu browsing and reservation states
Tablet and phone responsive booking-flow preview for menu browsing and reservation statesResponsive Preview
1 specimen

Moodboard plates

Moodboard plates summarize the period vocabulary: materials, type, color, and framing logic in one reference sheet.

Curated plates that summarize the period mood, materials, type, and layout references.

Why it exists
These plates establish the vocabulary that keeps generated imagery, materials, and components coherent.
Feeling
Editorial and connective: the plate should explain why the group belongs together before any single specimen is judged.
Role
Moodboard plates
Count
1
Curated Belle Epoque Menu Card material, hierarchy, and campaign atmosphere plate for visual library review
Moodboard PlateCurated Belle Epoque Menu Card material, hierarchy, and campaign atmosphere plate for visual library review
Prompt-tracked inventory list

Showcase scenes

  • catalogue hero and cultural venue template preview
  • event and campaign template preview
  • Theatre cafe restaurant launch scene for Belle Epoque Menu Card catalogue, landing, and gallery surfaces
  • Reservation counter scene for theatre cafe and supper menu campaign pages
  • Restaurant menu launch table scene for website hero and story sections
  • Public-facing theatre cafe exterior display for campaign and responsive catalogue imagery
  • Supper club bar scene for Belle Epoque hospitality templates
  • Kitchen pass and menu-card production scene for restaurant workflow sections

Template previews

  • Full landing page template preview for theatre cafe supper menu campaign kit
  • Restaurant menu-card detail page template preview for saleable kit gallery
  • Event supper landing page preview for public campaign surfaces
  • Mobile-first restaurant campaign template preview for responsive gallery usage
  • Dessert supper menu campaign website preview for restaurant and event templates

Component details

  • Component sheet for menu-card buttons, tickets, dividers, and framed placeholders
  • Reservation module close-up for theatre cafe booking components
  • Menu course component close-up for restaurant course modules
  • Call-to-action and ticket control detail for reservation surfaces
  • Venue gallery and campaign-card component details for theatre restaurant pages

Material textures

  • poster paper and announcement panel texture
  • Warm ivory poster-paper texture for Belle Epoque Menu Card backgrounds
  • Red lithographic ink texture for poster bands and menu-card accents
  • Black lithographic ink texture for borders and theatre-bill panels
  • Subtle course-divider ornament texture for menu-card backgrounds and panels

Cutouts and decorators

  • reusable ticket badge and event accent
  • Salon Poster ticket rosette label for event cards
  • Salon Poster announcement band for campaign headings
  • Salon Poster theatre medallion ornament
  • Salon Poster billboard ribbon for campaign CTAs and announcement headers
  • Salon Poster cabaret ticket stub for event cards and pricing panels
  • Salon Poster theatre program seal for campaign sections and artist cards
  • Reusable isolated theatrical ticket badge for Belle Epoque Menu Card pages, previews, and UI compositions
  • Reusable isolated ticket-badge ornament for Belle Epoque Menu Card pages, previews, and UI compositions
  • Reusable isolated menu seal ornament for Belle Epoque Menu Card pages, previews, and UI compositions
  • Reusable isolated announcement-band ornament for Belle Epoque Menu Card pages, previews, and UI compositions
  • Belle Epoque course divider for menu launches, theatre cafe cards, and event supper sections
  • Ticket-corner ornament for poster menus, campaign cards, and theatrical offer modules
  • Menu header band for restaurant menu launches and theatre cafe hero sections
  • Price rosette for supper offers, menu price highlights, and campaign modules
  • Supper ticket stub for event booking rows, menu reservations, and limited-time offers
  • Vertical course marker for chaptering restaurant menus and supper event cards
  • Announcement plaque for restaurant menu launches, supper campaigns, and theatre cafe headers
  • Reservation badge for event supper booking CTAs, limited offers, and menu highlights
  • Course tab for restaurant course sections, supper cards, and menu chaptering
  • Theatre corner for poster menu cards, campaign panels, and event supper frames
  • Supper rosette for restaurant menu sections, supper highlights, and event dining cards
  • Course ribbon for restaurant course dividers, supper cards, and announcement bands
  • Ticket frame for supper tickets, theatre cafe panels, poster menu cards, and campaign frames
  • Dining seal for menu launch cards, reservation modules, and theatrical supper badges

Campaign plates

  • Vertical campaign poster image for theatre supper menu launch marketing surfaces
  • Square social launch card for theatre cafe menu campaign
  • Horizontal announcement banner for restaurant menu-card launch pages

Responsive previews

  • Desktop and mobile responsive preview for theatre cafe menu campaign kit
  • Tablet and phone responsive booking-flow preview for menu browsing and reservation states

Moodboard plates

  • Curated Belle Epoque Menu Card material, hierarchy, and campaign atmosphere plate for visual library review

Other design systems

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